Recommendations for Conducting Service-Dominant Logic Research

Joachim C. F. Ehrenthal, Thomas W. Gruen, Joerg S. Hofstetter
DOI number

In the digital age, companies compete on how well their service meets customer needs and solves customer problems, interacting with ever more actors to fulfill their promise. A well-suited mid-range theory to conduct research in this “new” world is service-dominant (S-D) logic. However, there are no guidelines or a commonly agreed framework for systematically conducting S-D logic research. To fill this gap, this chapter reviews and analyzes the use of S-D logic in research. It provides recommendations for conducting S-D logic in research and proposes an organizing framework for applied research settings and beyond.


Joerg Hofstetter

KEDGE Business School, France

Scroll to Top