Recommendations for Conducting Service-Dominant Logic Research
Joachim C. F. Ehrenthal, Thomas W. Gruen, Joerg S. Hofstetter
2020
DOI numberhttp://dx.doi.org/10.1007/978-3-030-48332-6_19
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In the digital age, companies compete on how well their service meets customer needs and solves customer problems, interacting with ever more actors to fulfill their promise. A well-suited mid-range theory to conduct research in this “new” world is service-dominant (S-D) logic. However, there are no guidelines or a commonly agreed framework for systematically conducting S-D logic research. To fill this gap, this chapter reviews and analyzes the use of S-D logic in research. It provides recommendations for conducting S-D logic in research and proposes an organizing framework for applied research settings and beyond.
