Joachim C. F. Ehrenthal, Thomas W. Gruen, Joerg S. Hofstetter · 2020
New Trends in Business Information Systems and Technology · Springer International Publishing

Recommendations for Conducting Service-Dominant Logic Research

In the digital age, companies compete on how well their service meets customer needs and solves customer problems, interacting with ever more actors to fulfill their promise. A well-suited mid-range theory to conduct research in this “new” world is service-dominant (S-D) logic. However, there are no guidelines or a commonly agreed framework for systematically conducting S-D logic research. To fill this gap, this chapter reviews and analyzes the use of S-D logic in research. It provides recommendations for conducting S-D logic in research and proposes an organizing framework for applied research settings and beyond.

Full publication is available on: DOI 10.1007/978-3-030-48332-6_19

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Joerg Hofstetter

Joerg Hofstetter
KEDGE Business School, France

Dr. Joerg S. Hofstetter, an expert in sustainability, procurement and multinational multi-tier value chains with over 20 years of experience, is Associate Professor in Supply Chain Management at KEDGE Business School Bordeaux, President of the International Forum on Sustainable Value Chains (ISVC), Lecturer at the University of St. Gallen, and Fellow of the Center for Organization Research & Design (CORD) at Arizona State University. He consulted various national government and intergovernmental organizations (including the OECD, the World Bank Group) as well as over 100 private and public companies across different industries, and is non-executive board member in the private sector. He is a founding member of the GRONEN Foundation, a member of Future Earth’s Working Groups on Circular Economy and Global Value Chains, a member of the Green Growth Knowledge Platform’s Trade & Competitiveness Research Committee, and involved in several UNIDO working groups. Previously, he served at the University of St. Gallen as Vice Director of its Chair of Logistics Management and Assistant Professor of Management. Dr. Hofstetter, a German national, has extensive knowledge in sustainability, circular economy, sustainability in multinational multi-tier supply chains, sustainability in procurement, global value chains, value chain mapping, sub-supplier management, supplier development, distribution management, and corporate supply chain management. He received several substantial public and private research grants, works internationally with both the public and the private sector, and published in leading academic journals, expert journals and books. Under Dr. Hofstetter’s leadership, the International Forum on Sustainable Value Chains (ISVC), a Switzerland based non-profit association, has become a recognized academia-led platform with members from different parts of the world and sectors developing and implementing scientifically proven, hands-on solutions to master the many sustainability challenges in global value chains. He holds a M.Sc. in Mechanical Engineering from University of Stuttgart, Germany, and a Ph.D. in Management from the University of St. Gallen, Switzerland. He lives in Zürich, Switzerland with his wife, an international IPR lawyer and senior manager, and their daughter.

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